Amazon Plans Global Satellite Phone Network by 2028, Eyes Direct-to-Device Market
Amazon is moving deeper into the direct-to-device satellite market with plans to launch a new constellation of 5,105 low-Earth-orbit (LEO) satellites. The company filed an FCC application on Saturday seeking approval for the network, which would provide direct-to-device satellite services including voice, messaging, data, and emergency services.
If approved, Amazon aims to begin deploying the constellation in 2028. The service would operate similarly to existing offerings from competitors like Starlink, which partnered with T-Mobile to provide cellular coverage in remote areas. Amazon plans to partner with mobile network operators rather than offering service directly to consumers.
The announcement comes as Amazon continues to expand its satellite ambitions. Earlier this year, the company revealed it is acquiring Globalstar's satellite network and taking over its existing deal to provide direct-to-device services for Apple devices. This positions Amazon to compete directly with both Starlink and Apple's satellite partnership in the emerging direct-to-device market.
Direct-to-device satellite technology allows standard smartphones to connect to satellites for connectivity in areas beyond traditional cellular coverage, potentially eliminating dead zones in rural and remote regions.