Meta Tests TikTok-Style Full-Screen Video Experience for Facebook
Meta is planning to test a significant redesign of Facebook that puts full-screen video front and center the moment users open the app. The change, announced by Facebook head Tom Alison, represents a notable shift in how the platform delivers content to users.
The company will initially roll out the experimental interface in countries with a demonstrated preference for video content, with a potential expansion to the US planned for next year. Meta did not share specific examples of what the new interface will look like.
The move appears to be a response to competitive pressure from TikTok, which has captured significant user attention with its short-form video format. Meta has been exploring various strategies to retain users as social media consumption patterns continue to evolve toward video-first experiences.