Ford Unveils Fathom Platform, Targeting Affordable Electric Trucks at $28,350
Ford has officially named its next-generation affordable EV platform "Fathom," introducing the first vehicle built on this architecture as a midsize electric truck with a starting price of $28,350.
The announcement represents Ford's attempt to deliver on earlier promises of a "Model T moment" for electric vehicles—an affordable, mass-market option that could accelerate EV adoption. The Fathom platform was developed using an innovative assembly approach that Ford has been hinting at for nearly a year.
The pricing positions the Fathom truck competitively against other budget-oriented EVs entering the market, including options like the Slate Truck, which targets a lower price point by stripping away conventional features and positioning itself as a DIY-friendly platform.
Details on the full specifications, range, and feature set of the Fathom platform are expected to be released as Ford moves closer to production.