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Google expands AI Search advertising globally

Google is expanding advertising across AI Search features globally, a move that appears to reflect slower growth in its core ad business.

The announcement accompanied Alphabet’s third-quarter earnings report. Revenue grew 25% year over year to $127.6 billion.

The expansion indicates Google is looking beyond traditional search advertising to monetize AI-driven search experiences more broadly. The available report does not specify which markets or ad formats are included in the rollout.

Sources

TechCrunch

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