Meta Launches Paid Subscriptions for Instagram, Facebook, and WhatsApp Under 'Meta One' Brand
Meta is expanding its revenue model beyond advertising by introducing paid subscription tiers for its family of apps. The new Meta One subscription service will allow users to access premium features across Instagram, Facebook, and WhatsApp worldwide.
The initiative represents Meta's strategic move to diversify income sources and reduce its reliance on advertising revenue, which has faced scrutiny and regulatory challenges in various markets.
According to the report, the subscription service is launching initially with core platform access, while AI-powered tools, creator tools, and business-focused offerings are planned for future rollout under the Meta One brand. This marks a notable shift in how users may eventually access Meta's social platforms.