Meta Reports Slower Ad Revenue After EU Privacy Options Take Effect
Meta’s advertising business has slowed following the introduction of the European Union’s Less-Personalized Ads models at the beginning of the year.
The company disclosed the slowdown during an earnings briefing, according to Wired. The change gives users in the EU the option to reduce how much their personal data is used to tailor advertisements, potentially affecting the targeting and measurement systems that advertisers rely on.
The available report does not specify the size of the revenue decline, the advertising formats affected, or how the change is affecting demand. It does, however, point to the EU’s new personalization controls as a factor in Meta’s recent ad-performance slowdown.