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Instagram Expands Into Long-Form Video

Instagram is beginning to roll out support for long-form videos lasting as long as 90 minutes. The feature expands the platform beyond its traditional focus on short-form video and gives creators a new way to publish longer content.

The move could also increase competition with YouTube, which has built a substantial presence in long-form video. Whether Instagram can draw users and creators will depend on how effectively the platform integrates the new format and supports viewing and discovery.

Sources

TechCrunch

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