Apple Says New Siri AI Won't Launch in EU, Citing Digital Markets Act
Apple has announced that its new AI-powered Siri will not be available on iPhones and iPads in the European Union, citing regulatory concerns as the reason for the exclusion.
The company claims the EU's Digital Markets Act (DMA) prevents it from launching the updated virtual assistant in the region. The DMA is the European Union's competition law designed to prevent powerful tech companies from acting as gatekeepers over their platforms and shutting out rivals.
Under the DMA, platforms are required to provide competitors with similar data access to what they themselves enjoy. Apple has reportedly argued that complying with these requirements would create security and privacy risks for its users.
This marks a notable development for European iPhone and iPad users, who may not have access to Apple's latest AI features despite the technology being available elsewhere. Apple had previously faced scrutiny in the EU over App Store practices and other platform policies, with the company gradually making changes to comply with DMA regulations.
The situation highlights ongoing tensions between tech companies and European regulators over how AI features should be implemented in ways that satisfy competition requirements while maintaining user experience standards.